General Mills
Writing for the General Mills-verse.
Integrated Digital ad campaigns
Shopper Brand Guides
So many brands, so little time.
As a pinch hitter for BBDO MW, I dove straight into buttermilk biscuits, spicy pizza rolls, and protein yogurt. What a delicious ride.
I crafted digital copy for sooooo many brands, like Pillsbury, Betty Crocker, Yoplait, Fruit By The Foot, Totino’s, Annie’s, Old El Paso, and Larabar.
The work included crafting copy that targets buyers from all stages of the buyer funnel, and included: Meta paid ads, organic social posts, email content, display copy, and key campaign messaging.
